Rakuten , founded in 1997 and headquartered in Tokyo, Japan, is a global leader in e-commerce, digital payments, and fintech services. Known for its innovative approach to online shopping, loyalty programs, and financial solutions, Rakuten has established itself as a one-stop platform for consumers and businesses alike. Among its many offerings, Rakuten Pay and Rakuten Card have become popular payment solutions, providing users with secure, convenient, and rewarding ways to manage their finances and make transactions online.